Feedback

Get actionable feedback from your website or intranet quickly

Rapid and insightful feedback collection from your website or intranet.

Feedback

Get actionable feedback from your website or intranet quickly

Rapid and insightful feedback collection from your website or intranet.

Trusted by hard-working website teams

The best way to know if your users found what they were looking for is to Ask'em!

Designed for busy content teams.

Actionable feedback

Gather feedback 30 times faster than with other tools.

Our feedback collection tool offers highly actionable, page-specific, and anonymous feedback, allowing you to gain insights directly from your users. The widget can be embedded into any CMS.

Intuitive dashboard

Pinpoint content gaps and prioritize tasks effectively.

Our intuitive dashboard allows you to identify precisely what content is missing. This enables you to prioritize tasks efficiently and assign them to your team.

Share insights

Share user insights effortlessly with your content team.

With just a few clicks, you can set up reports that deliver relevant insights directly to your content owners, ensuring everyone stays informed and aligned.

Actionable feedback

Gather feedback 30 times faster than with other tools.

Our feedback collection tool offers highly actionable, page-specific, and anonymous feedback, allowing you to gain insights directly from your users. The widget can be embedded into any CMS.

Intuitive dashboard

Pinpoint content gaps and prioritize tasks effectively.

Our intuitive dashboard allows you to identify precisely what content is missing. This enables you to prioritize tasks efficiently and assign them to your team.

Share insights

Share user insights effortlessly with your content team.

With just a few clicks, you can set up reports that deliver relevant insights directly to your content owners, ensuring everyone stays informed and aligned.

"Compared to other tools Askem gives clear and concrete insights on how to improve our content and the feedback shows exactly what information users didn't find."

Aleksi Salonen
Product Owner at the City of Helsinki

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GDPR and WCAG compliant

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FAQs

Will we receive feedback? How much?

Yes, the first surprise our customers experience is how much and how actionable the feedback is. The amount depends on the type of content but you can expect 10-25 reactions and 1-2 written feedback per 1.000 page views.

What are reaction buttons?

Askem Feedback is designed to maximize both quantitative and qualitative data. Initially customers are asked “Did you find what you were looking for?” and they can click on buttons such as “Yes”, “No” and “I need more info”. After that they are prompted to write additional information.

Does the tool summarize feedback for us?

Yes. Our AI model goes through your feedback and summarizes it for each content page. This is especially useful when you don’t have time to react to the feedback on a continuous basis.

How do you make sure feedback is anonymous?

Askem is designed to collect as little personal data as possible. No cookies, IP addresses or other profiles are saved. Phone numbers, email addresses, social security codes are automatically removed from all feedback. Additionally, feedback can be deleted and manually anonymized.

Can we customize the look and feel?

Yes. You can customize the styling, wording and functionality through the Askem Dashboard. We can also deliver bespoke customization or you can guide your web team to implement custom changes. You can find the technical documentation at docs.askem.com.

What kind of ongoing customer support does Askem provide?

Askem provides comprehensive customer support, including a dedicated help desk, email support, and access to a knowledgeable customer support team. Training, onboarding, and resources like user guides are also available.

Where is Askem’s data hosted, and is it backed up regularly?

Data is stored on database and application servers in the EU. Backups are performed daily. Data is never transferred outside the EU.