Privacy

Askem was built to respect user privacy. Privacy policies in 'legalese' are impossible to understand, so we translated them for you.

For web users

Askem is used by site owners to analyze the quality and usage of their content and to offer a channel for the end users to give feedback. Askem is not used to track or identify users. We pour all our efforts into making all data anonymous. We proudly claim that end user privacy is one of our most important competitive advantages.

Askem does not collect personally identifiable information, but it saves a browser specific random-generated ID into first-party cookie-like local storage (referred to as a cookie). The cookie is needed for composing analytics and reports for the site owner. It cannot be used to identify users. The cookie is valid for 30 days and is removed automatically upon expiration.

The following data can be associated with the cookie:

  • Timestamp
  • Type of device and browser used
  • Visited pages on the site
  • Time spent on a page
  • From which URL the user browsed to a page
  • What reactions the user gave on a page
  • Where the user shared a page
  • What feedback the user left on a page

A first party cookie is data collected by Askem that can only be used in the domain of the customer that has the buttons on their site.

Unlike most analytic services, our customers (site owners) own the data, we do not sell or distribute the data to any third party. The site owner is the data controller and their privacy policy defines how they use the data collected with Askem.

We have signed a Data Protection Agreement with all our customers and we act as a data processor. (The whole agreement, including the DPA, is here: https://www.askem.com/terms-of-service)

Askem does not use third party cookies and therefore cannot combine information about the users between multiple sites.

All data is saved and stored within the European Union and according to the General Data Protection Regulation (GDPR) and applicable national legislation.

For customers

Askem is an auxiliary company name of React & Share Oy (a Finnish limited liability company, "Askem").

Askem acts as the data controller for customers using the Askem Dashboard (app.askem.com) and visitors of the Askem website (www.askem.com)

Askem only stores the data necessary to effectively provide the Askem Dashboard  and this website to you.

Askem collects needed personal information to be able to provide the subscribed service to the customer.

Askem uses third party analytics services to track how their services and website are used.

Askem uses third party marketing and communication services to collect information about customers and leads and communicate with them.

The following Privacy policy applies to this website and Askem Dashboard. The following Privacy policy does not apply to web users of our customers using Askem buttons on their website.

Privacy Policy

Last updated: 1st February 2023

Your privacy and the security of your personal information is important to Askem (“Askem”). Askem is an auxiliary company name of a Finnish limited liability company React & Share Oy. Askem is committed to protecting the personal data it receives about you in connection with your use of the askem.com website and the Askem services (the askem.com website and the Askem services are referred to together as the “Askem Service”).

The following Askem Privacy Policy (the “Privacy Policy“) applies to and describes the personal data collected by Askem in connection with the Askem Service and, where applicable, forms a part of the Askem Terms of Service (or the “Agreement” as therein defined). Any capitalised term not otherwise defined herein shall have the meaning ascribed to it in the Agreement.

BY USING THE ASKEM SERVICE AND/OR SUBMITTING ANY PERSONAL DATA TO THE ASKEM SERVICE, YOU ARE EXPRESSLY CONSENTING TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT UNDERSTAND OR AGREE WITH ANY OF THE TERMS OF THIS PRIVACY POLICY SET OUT BELOW, PLEASE DO NOT USE OR ACCESS THE ASKEM SERVICE OR OTHERWISE PROVIDE ASKEM WITH PERSONAL DATA ABOUT YOU. ASKEM RECOMMENDS THAT YOU REVISIT THE REACTANDSHARE.COM WEBSITE PERIODICALLY TO STAY AWARE OF ANY CHANGES TO THIS PRIVACY POLICY, WHICH ASKEM MAY UPDATE FROM TIME TO TIME. IF THE PRIVACY POLICY IS MODIFIED, IT WILL BE MADE AVAILABLE THROUGH THE REACTANDSHARE.COM WEBSITE. YOUR CONTINUED USE OF THE ASKEM SERVICE AFTER THE REVISED PRIVACY POLICY HAS BECOME EFFECTIVE INDICATES THAT YOU HAVE READ, UNDERSTOOD AND AGREED TO THE CURRENT VERSION OF THE PRIVACY POLICY.

For the purposes of this Privacy Policy, “controller”, “processor”, “personal data” and “processing” shall have the meanings given to them in them in the applicable data protection legislation. For the purposes of this Privacy Policy, the “applicable data protection legislation” shall mean the applicable laws and regulations in respect of the processing of personal data and data protection, including the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation, “GDPR”) as well as supplementary Finnish legislation, case-law and guidance from supervisory authorities.

Please note that this Privacy Policy only applies to personal data that Askem processes as a data controller. With respect to any personal data submitted, stored or processed in the Askem Service utilising the Askem Service functionalities, Askem acts as a data processor for the purposes of providing the Askem Service, and you (or the Customer) act as a data controller and are, therefore, solely responsible for the legality and appropriateness of the processing of such personal data. Please also note that this Privacy Policy does not apply to any links to third party websites or services which you may come across in connection with the use of the Askem Service. Askem assumes no responsibility for the privacy practices of any third parties. All collection, use, processing and storing of any personal data by a third party shall be subject to the applicable privacy policies of such third party.

1. THE PERSONAL DATA ASKEM COLLECTS 

1.1 Information collected from you

In order to enable your registration and use of the Askem Service, Askem needs to collect certain information from you, by which you are individually identifiable (i.e. your personal data). The data Askem collects from you may include business contact information, such as names, business phone numbers, and business e-mail addresses. Additionally, Askem may need you to provide user names, passwords and other such credentials to be used in the authentication of Authorised Users as well as the validation of their actions or are otherwise needed in order to provide access to the Askem Service.

You may also need to provide certain information about your payment method, such as your credit card details. The payments are managed by the payment solutions service provider of Askem and Askem only receives the information about your payment method necessary for the payment of Askem Service fees, which may include [the four last numbers and the year and month of expiry of your credit card. Askem may also collect details of made and unpaid payments and payment times.

The data Askem collects about you may also include information it receives [in connection with you subscribing to newsletters or filling out online forms, as well as information it receives from your email interaction or other contact you may have with Askem in connection with the Askem Service.

1.2 Information collected automatically

Certain information about you or your device may also be collected automatically in connection with your use of the Askem Service, including information such as your IP-address, access times, device type and model, unique ID and operating system version of the device, and other such technical information.

2. THE USE OF PERSONAL DATA

2.1 The main reason Askem collects, uses, processes and stores your personal data is to allow it to provide the Askem Service to you.

2.2 Askem generally only saves your personal data for as long as it is necessary for Askem to perform the Agreement to provide the Askem Service to you, unless complying with the legal obligations of Askem requires storage of the personal data for a longer period of time.

2.3 Askem always processes your data in accordance with the applicable data protection legislation, including the GDPR. The legal base for processing your personal data is either to perform a contract, for the purposes of a legitimate interest, or to comply with a legal obligation.

Askem may use the personal data to extent necessary for the purposes of:

  1. setting up and maintaining your registration with the Askem Service and fulfilling your requests;
  2. providing available Askem Service features;
  3. ensuring the technical functionality and security of the Askem Service;
  4. operating, managing, developing and improving the Askem Service;
  5. personalising the Askem Service;
  6. communicating with you;
  7. enforcing the general terms and conditions for using the Askem Service;
  8. auditing the Askem Service and analysing the Askem Service and usage patterns of the Askem Service;
  9. charging applicable Askem Service fees;
  10. market research and direct electronic marketing in accordance with applicable law;
  11. protecting the rights and property of Askem are as well as preventing and investigating fraud and other misuses; and
  12. complying with the legal obligations of Askem and otherwise in connection with law enforcement or other civil or criminal legal proceedings.

3. SHARING PERSONAL DATA

3.1 Unless otherwise stated below, Askem does not sell, lease, rent or otherwise disclose personal data to unauthorised third parties without your consent.

3.2 Askem may provide personal data to third parties working with Askem for the purposes mentioned above, including third party service providers that provide Askem with website, application development, hosting, maintenance and other services who may have access to, or process personal data as part of providing such services for Askem. Such parties are not permitted to use personal data about you for other purposes, and they are required to act consistently with this Privacy Policy and to use appropriate security measures to protect your personal data.

3.3 The Askem Service is provided using resources located within the EU. Askem is also entitled to transfer personal data outside the European Union or the European Economic Area in compliance with the applicable data protection legislation. You may however choose to use certain Askem Service features that may enable your personal data to be transferred to third party service providers, such as payment processors, in which case the location of such third party service providers may be anywhere in the world, and personal data may be transferred outside the country of your residence or the country where the Askem Service is used, which may include countries outside the European Economic Area that do not have similar laws providing specific protection for personal data or that have different legal rules on data protection.

3.4 Askem may be obligated by mandatory legislation to disclose personal data about you to certain authorities, such as law enforcement agencies. Askem may also process personal data about you in connection with defending the legitimate interests of Askem in civil or criminal legal proceedings or to prevent and investigate fraud and other misuses.

3.5 Askem may transfer, assign and disclose personal data about you to its affiliates or a subsequent owner, co-owner or operator of the Askem Service in connection with a corporate merger, consolidation, restructuring, or the sale of substantially all of the stock or assets or in connection with bankruptcy proceedings or other corporate reorganization, in accordance with this Privacy Policy.

3.6 In addition, Askem may disclose or make available to third parties certain automatically-collected, aggregated, or otherwise non-personally-identifiable information that does not constitute personal data and does not allow the identification of individual users.

4. YOUR RIGHTS

4.1 You have the following legal rights relating to your personal data which you may, as appropriate and in accordance with the applicable data protection legislation, exercise by contacting Askem through the contact points referred to below under section 6 below:

  1. the right to know what personal data Askem holds about you and to request access to such information;
  2. the right to request the rectification of personal data if the personal data is inaccurate or incomplete;
  3. the right to request Askem to delete personal data about you if it is no longer needed for the purposes for which it was collected;
  4. the right to request Askem to restrict the processing of your personal data if the personal data is not accurate, the processing is illegal and you object to the deletion of the personal data and instead request for its use to be restricted, if the personal data is no longer needed for the purposes for it was collected but you need it to establish, bring or defend yourself against legal claims, or if you object to the processing by Askem where Askem has collected personal data based on its legitimate interest and Askem is investigating whether your privacy interest overrides the legitimate interest of Askem;
  5. the right to object to the processing of personal data that Askem processes based on its legitimate interest;
  6. the right to request Askem to provide the personal data that you provided to Askem in a structured, commonly-used and machine-readable format and the right to transfer your personal data to another controller if the processing is based on a contract with you and the processing takes place automatically; and
  7. the right to file a complaint with a relevant supervisory authority regarding the processing of personal data by Askem.

5. PROTECTION OF PERSONAL DATA

Askem has taken a number of different technical and organizational measures to protect your personal data from unauthorized access, use and disclosure. Only selected employees and contractors have access to the personal data files. The measures include, where appropriate, encryption, firewalls, secure facilities and access rights systems.

6. THE CONTROLLER OF YOUR PERSONAL DATA

Your personal data is controlled by Askem / React & Share Oy, Teollisuuskatu 21, 00550 Helsinki, Finland.

If you have any questions concerning the way Askem processes your personal data or want to contact Askem for any other reason relating to your personal data, you may contact Askem by email at support@askem.com

7. ACCESSING PERSONAL DATA FROM THIRD PARTIES

7.1 Use of Google user data

The Askem Service enables you to sign in with your Google account. By signing in using Google Sign-in, you agree to share your email address and basic profile information with Askem Service and Askem. Shared information is stored by Askem for the purpose of providing the Askem Service to you.

8. COOKIES AND LOCAL STORAGE TECHNOLOGIES

8.1 The Askem Services may use “cookies” and other industry standard local storage technologies and tools like pixel tags, web beacons and local shared objects (flash cookies) to enhance user experience and analyse the use of the Askem Services.

8.2 A cookie is a small text file that is stored on a user’s device for record-keeping purposes which contains information about that user. Askem uses cookies to track and target your interests and in order to provide a customized experience. Cookies also allow Askem to collect technical data from you, such as browser name, the type of computer or device, time spent on the website, interaction with the Askem Services, URL of the website you visited before and after visiting the Askem Services, the time and date of user visits, IP address, operating system and the Internet service providers utilized and other similar technical information, like which pages you visited and what links you clicked on. Pixel tags and web beacons are tiny graphic images placed within the Askem Services allowing Askem to determine whether you have performed a specific action. When you interact with the Askem Services, pixel tags and web beacons generate technical data of that action.

8.3 Local storage technologies and tools may also be placed on your device by Askem’s third-party partners and service providers. The Askem Services may also contain advertisements served by third parties that deliver third-party cookies or other tracking technologies to your device so your online activities across third-party sites or online services can be tracked for advertising purposes. Askem has no access to or control over the third-party cookies and technologies.

The Network Advertising Initiative provides opt-out mechanisms from some behavioural online advertising: http://www.networkadvertising.org/choices/.

Users located in the European Union can learn of their rights relating to online advertising at https://www.youronlinechoices.eu.

8.4 This Privacy Policy only covers the use of cookies and similar technologies by Askem and does not cover the use of third party cookies or other tools by any advertiser or other third party.

8.5 You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, note that some parts of the Askem Services may not function properly.

For more information about cookies and how to delete them, visit https://www.allaboutcookies.org.

8.6 The Askem Service uses cookies for a variety of purposes in order to improve the Services, as well as for analytics and marketing purposes.

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