Ecommerce website accessibility that keeps your checkout open to everyone
The European Accessibility Act names 'e-commerce services' directly, and it has applied since June 2025. Askem monitors your whole store weekly, from product pages to checkout, so accessibility failures stop costing you customers and start showing up in a dashboard instead.
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What does the European Accessibility Act mean for ecommerce?
The European Accessibility Act (EAA, Directive 2019/882) explicitly lists e-commerce services among the services that must be accessible. Since 28 June 2025, online stores selling to EU consumers must work for people with disabilities: product pages readable by screen readers, forms with proper labels, checkout flows that can be completed without a mouse, and sufficient color contrast throughout.
The technical benchmark is the WCAG standard referenced by EN 301 549. Microenterprises providing services are exempt, but for everyone else this is consumer protection law, enforced by national authorities in each EU market you sell into.
Last updated: July 2026
Why ecommerce teams come to us
The EAA names you specifically
The European Accessibility Act does not hint. Its scope lists 'e-commerce services' in the directive text. If you sell to EU consumers online, accessibility stopped being voluntary in June 2025.
An inaccessible checkout is a closed store
Blind and low-vision shoppers report abandoning carts because a button had no label or a form gave errors they could not see. You paid to acquire that customer. The checkout threw them out at the last step.
Overlay widgets made things worse
Screen reader users publicly report accessibility overlays hiding checkout and cart buttons outright, and the US FTC fined overlay vendor accessiBe 1 million dollars in 2025 over its claims. A one-line 'fix everything' script is not compliance. Fixing your actual pages is.
Your catalog changes daily. Your audit doesn't.
New products, campaign pages, seasonal templates, A/B tests. An accessibility audit of an online store describes a day that is already gone. Weekly monitoring describes the store your customers are in right now.
Cookie banners eat your conversion data
When visitors reject tracking, your analytics loses them but your store still serves them. Cookieless analytics counts every shopper without personal data, so your conversion numbers describe reality again.
Accessible stores simply sell more
Roughly one in four EU adults has some form of disability. And the same fixes that help them, clear labels, good contrast, forms that work with a keyboard, make shopping easier for everyone, on every device.
How Askem supports online stores
Product pages to payment, tested weekly
Askem checks your store every week against WCAG 2.1 and 2.2 AA, the benchmark behind the European Accessibility Act.
It needs no code on your site, so it works with Shopify, WooCommerce, Magento, or anything custom. Broken links, missing labels, and contrast failures land in one dashboard, ranked so your team fixes revenue-critical pages first.
Conversion data for all shoppers, not just the consenting ones
Askem's cookieless analytics collects no personal data, so there is no consent banner between you and accurate numbers.
See real traffic, real funnels, and real drop-off points across every campaign, with data hosted in the EU.
Find out why shoppers leave, from shoppers
An accessible feedback widget lets customers flag problems on the page where they happen: a size chart that will not open, a voucher field that rejects everything, a checkout error nobody can read.
Typical stores collect 10 to 25 reactions per 1,000 page views. That is your cart-abandonment report, written by the people abandoning carts.
Compliance and data protection
Weekly WCAG 2.1 and 2.2 AA monitoring across product pages, category pages, and checkout flows.
European Accessibility Act readiness with audit-ready reporting, mapped to EN 301 549.
Works with any platform: Shopify, WooCommerce, Magento, or custom. No code needed for monitoring.
GDPR-compliant, EU-hosted data. Monitoring from 199€ a month, analytics from 75€.
Free accessibility check
Trusted by leading organizations
“We cut manual accessibility audits by over 80% and maintain continuous WCAG 2.1 AA compliance across all patient portals.”
Ben O'Connell
Digital Accessibility Lead
NHS Northumbria
“We use Askem every day to improve the digital customer experience. It gives us visibility we never had before and helps us react to user feedback instantly.”
Marjo-Riitta Mustonen
Lead Digital Concepts
DNA Oyj
“I recommend Askem to everyone working with websites or transactional services — it's become our go-to tool for continuous accessibility and service quality monitoring.”
Arttu Huittinen
Development Manager
HSY
“With the analytics we used before, we always had to guess what worked. Askem finally shows where users struggle and why, so we can improve content confidently.”
Hanna Loraine
Content Manager
Uniarts Helsinki
