Askem

Your members are everyone. Your website should work for everyone.

Unions, associations, and charities exist to include people, but member sites accumulate years of content that nobody owns and nobody measures. Askem monitors every page weekly, shows what members actually use, and lets them flag problems. Priced for organisations, not enterprises.

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Askem dashboard

Trusted by hard-working website teams

ABPICity of HelsinkiAction for ChildrenNHS
Nokian Tyres
DNA

Do accessibility laws apply to associations and trade unions?

Often, yes. In the UK, the Equality Act 2010 requires service providers, including charities, unions, and membership bodies, to make reasonable adjustments so disabled people can use their services, and a website is a service. In the EU, the European Accessibility Act applies to e-commerce services since June 2025, which can cover organisations selling memberships, courses, or events online.

Beyond the law, the argument is the mission. A union that campaigns for fairness while its website fails disabled members is contradicting itself in public.

Last updated: July 2026

Why membership organisations come to us

WCAG 2.1 compliance
01

Content nobody owns, on a site everybody needs

Member organisations accumulate large volumes of pages: campaigns, branch news, guidance documents, event archives. Ownership is spread across staff and volunteers, and nobody can say what state it is all in. That is precisely what continuous monitoring is for.

02

Inclusion is the brand. The website is the proof.

Your organisation exists to represent people, including disabled members. When the member portal fails a screen reader or the strike FAQ has unreadable contrast, the gap between message and reality is visible to everyone.

03

The law reaches further than most boards think

The Equality Act applies to charities and membership bodies as service providers even where public sector rules do not. And if you sell memberships, courses, or event tickets online in the EU, the European Accessibility Act's e-commerce scope can apply since June 2025.

04

Small digital teams, huge estates

Many organisations run their whole digital presence with one or two people plus an agency. Nobody has spare weeks for manual audits. Weekly automated monitoring does the sweeping so your team only handles the fixing.

05

Member data deserves better than ad-tech analytics

Which union pages a member reads can hint at workplace disputes, health issues, or legal trouble. That is not data to hand to advertising platforms. Cookieless analytics shows usage without collecting personal data at all.

06

Enterprise tools are priced for someone else

Accessibility suites priced in the tens of thousands were not built for associations. Askem starts at 75€ a month for analytics and 199€ for monitoring, with public pricing your treasurer can see today.

How Askem supports associations and trade unions

Accessibility monitoring

Every branch page and PDF, checked weekly

Askem checks your whole site weekly against WCAG 2.1 and 2.2 AA: campaign pages, member guidance, news archives, and the forms people actually depend on.

Plain-language reporting means a small team, or a volunteer webmaster, can see what to fix and why it matters, without accessibility expertise.

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Every branch page and PDF, checked weekly
Cookieless analytics

Know what members use, without tracking members

Askem's cookieless analytics collects no personal data and needs no consent banner. Sensitive reading stays private, and you still learn what matters.

See which guidance pages members rely on, which campaigns land, and which sections of the site are dead weight.

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Know what members use, without tracking members
Member feedback

Members tell you what is broken, on the page

An accessible feedback widget lets members, volunteers, and visitors report barriers and answer one useful question: did you find what you needed?

Typical sites collect 10 to 25 reactions per 1,000 page views. For an organisation that runs on member trust, that is the cheapest listening tool you will ever deploy.

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Members tell you what is broken, on the page

Compliance and data protection

Weekly WCAG 2.1 and 2.2 AA monitoring across association and union websites and member portals.

Plain-language, audit-ready reporting that supports Equality Act and EAA compliance work.

Cookieless analytics that never collects member data. EU hosting, daily backups.

Monitoring from 199€ a month, analytics from 75€. Public pricing, sized for organisations.

Free accessibility check
WCAG 2.1 compliance

Trusted by leading organizations

Success Story
We cut manual accessibility audits by over 80% and maintain continuous WCAG 2.1 AA compliance across all patient portals.

Ben O'Connell

Digital Accessibility Lead

NHS Northumbria

NHS Northumbria
Success Story
We use Askem every day to improve the digital customer experience. It gives us visibility we never had before and helps us react to user feedback instantly.

Marjo-Riitta Mustonen

Lead Digital Concepts

DNA Oyj

DNA Oyj
Success Story
I recommend Askem to everyone working with websites or transactional services — it's become our go-to tool for continuous accessibility and service quality monitoring.

Arttu Huittinen

Development Manager

HSY

HSY
Success Story
With the analytics we used before, we always had to guess what worked. Askem finally shows where users struggle and why, so we can improve content confidently.

Hanna Loraine

Content Manager

Uniarts Helsinki

Uniarts Helsinki

See what's slowing your website down. Book a free review with us.

No install required

Priced for direct procurement

GDPR and WCAG compliant

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FAQs

Do accessibility laws apply to charities and trade unions?
In the UK, the Equality Act 2010 requires service providers, including charities and membership organisations, to make reasonable adjustments for disabled people, and websites count. In the EU, the European Accessibility Act applies to e-commerce services since June 2025, which can cover selling memberships, courses, or event tickets online.
We are a small organisation. Is this overkill?
The smaller the team, the more sense automation makes. Askem does the weekly sweeping across your whole site and hands your one-person web team a short, ranked fix list. Manual auditing is what small teams cannot afford.
Can members report accessibility problems through Askem?
Yes. The feedback widget gives members an accessible way to report barriers on any page, and routes reports to your team so problems get seen instead of vanishing into a shared inbox.
Is analytics safe to use on sensitive member pages?
Askem analytics uses no cookies and collects no personal data, so it shows you page-level usage without tracking individual members. Data is hosted in the EU and never leaves it.
What does Askem cost for a membership organisation?
Cookieless analytics is 75€ a month. Accessibility monitoring is 199€ a month. Feedback tools are 199€ a month. Public pricing, monthly billing, no procurement process needed.
Do we need our agency to install anything?
Accessibility monitoring needs no code on your site at all. Feedback and analytics use one light script that any agency or volunteer can add in minutes.