The European Accessibility Act names consumer banking. Askem checks that your pages hold up.
Since June 2025, consumer banking services must be accessible under EU law. Askem monitors your public site and service pages weekly against WCAG, so compliance evidence is something you have, not something you commission every other year.
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What does the European Accessibility Act require from financial services?
The European Accessibility Act (Directive 2019/882) explicitly lists consumer banking services in its scope. Since 28 June 2025, banks and financial service providers in the EU must make their consumer-facing digital services accessible: websites, online banking, and apps must work with assistive technology and meet the requirements based on EN 301 549, the standard that references WCAG.
The EAA also sets a comprehension requirement for banking: information must be understandable, not exceeding level B2 of the Council of Europe language framework. Accessible finance is plain-language finance.
Last updated: July 2026
Why financial services teams come to us
You are named in the directive
The EAA does not leave banking to interpretation. 'Consumer banking services' appears in the directive's scope. Since June 2025, accessibility is a legal requirement for consumer-facing financial services in the EU, enforced by national authorities.
A customer who cannot bank independently is a regulatory story
Picture a screen reader user who cannot finish a loan application. Or a partially sighted customer who cannot read your rates. That is exactly what accessibility law, and conduct rules like the UK's Consumer Duty, exist to prevent.
Complex language is now a compliance issue
The EAA requires banking information to be understandable, referencing language level B2. Pages written in legal and product jargon fail customers and fail the intent of the law. Readability is measurable, and we measure it.
Rates change weekly. Audits don't.
Financial sites update constantly: products, rates, campaigns, regulatory notices. An annual audit is a photograph of a site that no longer exists. Regulators and customers meet the site as it is today.
Trackers on financial pages attract questions
What a person reads on a bank's site says a lot about their finances. Cookie-based marketing analytics on those pages needs constant legal care. Cookieless analytics collects no personal data, so the question disappears.
Evidence beats assurances
When a regulator, board member, or corporate customer asks about digital accessibility, a live monitoring dashboard with weekly history answers in one screen. A two-year-old PDF audit does not.
How Askem supports banks, insurers, and fintechs
Continuous WCAG evidence for compliance teams
Askem checks every page weekly against WCAG 2.1 and 2.2 AA, mapped to EN 301 549, the standard behind the European Accessibility Act.
Issues are ranked and explained in plain language, and your compliance function gets what it actually needs: a current, documented view of accessibility across every public page, with history.
Customer journey data without the privacy exposure
Askem's cookieless analytics collects no personal data and needs no consent banner, which matters on pages where browsing behavior itself is sensitive.
See how customers move from product pages to applications, where they stall, and what to fix. Data stays in the EU.
Barriers reported by the people who hit them
An accessible feedback widget lets customers flag problems on the page where they happen, from an unreadable rate table to a form that fails with a screen reader.
Typical sites collect 10 to 25 reactions per 1,000 page views, giving your digital team a steady signal that no annual survey can match.
Compliance and data protection
Weekly WCAG 2.1 and 2.2 AA monitoring mapped to EN 301 549 and the European Accessibility Act.
Reading-level checks that support the EAA's plain-language rule for banking information.
Cookieless, EU-hosted analytics with no personal data collection.
Audit-ready reporting with history. Monitoring from 199€ a month, analytics from 75€.
Free accessibility check
Trusted by leading organizations
“We cut manual accessibility audits by over 80% and maintain continuous WCAG 2.1 AA compliance across all patient portals.”
Ben O'Connell
Digital Accessibility Lead
NHS Northumbria
“We use Askem every day to improve the digital customer experience. It gives us visibility we never had before and helps us react to user feedback instantly.”
Marjo-Riitta Mustonen
Lead Digital Concepts
DNA Oyj
“I recommend Askem to everyone working with websites or transactional services — it's become our go-to tool for continuous accessibility and service quality monitoring.”
Arttu Huittinen
Development Manager
HSY
“With the analytics we used before, we always had to guess what worked. Askem finally shows where users struggle and why, so we can improve content confidently.”
Hanna Loraine
Content Manager
Uniarts Helsinki
