What data does Web Analytics store?

The tool embedded on the customer's page records the following information from the customer's website, and React & Share Oy acts as the personal data processor concerning the personal data.

Page load

The tool embedded on the customer's site records the information described below, based on what is found in the content management system or the page's metadata. The information can also be configured manually.

• Page canonical URL
• Page title
• Page publish date
• Page authors
• Page tags
• Page categories
• Timestamp
• Traffic source (HTTP Referrer or utm_source)
• Visitor geolocation based on their IP address (note: IP addresses are not stored; see the appendix “The Processing of IP addresses in Askem Web Analytics” in your documentation)
• Device (note: user agent is not saved)
• Scroll depth
• Clicks on the page

Reading time

The following data is stored: active reading time.